Become an Affiliate

We run a straightforward affiliate programme built for publishers, streamers, affiliates and marketing partners who want a long-term commercial relationship in the UK market. We work with partners of all sizes, provide clear tracking and timely payments, and support performance growth with a dedicated affiliate team.

Programme purpose

Our affiliate programme is designed to reward partners for referring active players and driving sustainable value. We focus on fair, transparent partnerships that balance player protection with commercial performance, and we adapt offers to comply with UK marketing standards and responsible gambling rules.

Partnership benefits

As a partner you get access to a commercial package that supports traffic, conversion and retention. Benefits include flexible deal models, tailored creative assets, a dedicated affiliate manager, and regular campaign reviews to optimise performance.

We prioritise clear reporting, predictable payment cycles and responsive account management so partners can plan media buys and scale successful channels with confidence.

Commission structure

We offer a range of commission models to suit different traffic types - revenue share, CPA and hybrid arrangements are available. Exact terms are agreed during onboarding and can be adjusted over time as performance evolves. Payout frequency and minimum payment thresholds are set out in the affiliate agreement.

Tracking and reporting

Partners receive access to a secure dashboard with real-time reporting on clicks, conversions, player activity and earnings. All conversions are tracked via unique links and conversion tokens to ensure transparent attribution. Monthly statements and downloadable reports are provided for straightforward reconciliation.

Marketing tools and support

We supply a bank of ready-made creatives, localized landing pages, tracking links and copy that meets UK advertising guidelines. Our assets are refreshed regularly and can be customised on request. Compliance-focused materials are included to help partners display appropriate age and responsible gambling messaging.

Technical support for creative implementation, tracking setup and postback configuration is available from the affiliate team to keep campaigns running smoothly.

Long-term cooperation

We build relationships with partners who are looking to grow over time. That means quarterly reviews, performance incentives for sustained growth and the flexibility to revise commercial terms for high-performing partners. We value transparency, consistent communication and a pragmatic approach to dispute resolution.

Join the programme

If you represent a site, channel or marketing network and would like to explore a partnership, contact our team at [email protected]. We aim to review applications promptly and will follow up with onboarding details and next steps.